It is hard to believe that after many years of school to become a music educator, a band director WILL become a businessman or woman, but that is exactly what happens. In band programs today, the budget and personnel that a music department operates with is not unlike that of a large corporation. In order to operate smoothly and successfully the head director must be the CEO and implement great business skills to have the company run smoothly and successfully.

What does that look like in a band today?

1. Hire the right people

Just like any successful business, it is important to surround yourself with team members that will be team players, are highly motivated, humble and not self serving, and are the best option for the task at hand. Far too often, there is not enough of a “hiring process” when staffing a successful band program. How smoothly do I want the program to run and am I getting the best product for the money?

2. Know how to manage money

How do we spend the money we have that will allow the program to run the smoothest.  In a world where we buy what we want, when we want, there is little thought to if it is really neccessary and if it is the best thing for us.  Far too often, I hear band directors say “we just don’t have the money for that”.  While that may be true, where is the money being spent, and is every dollar going for the sake of education and what is best for the musicians?  For example: Look for the best deals on instruments, instead of paying retail. Do we really need a brand new mat for our winter programs? Could we compete closer to home? Are these new uniforms necessary, or are the ones we currently use working ok? Are we really ready for Bands of America, or should we improve our overall product first?

3. Be a great leader

Be humble, be a servant, be intentional, be passionate.  The team members of an organization will only perform to the level of the leadership.  Have regular meetings with staff and the organization. Let them understand the educational goals of what is attempting to be accomplished.  Be someone that has an infectious work ethic and empowers everyone around to be better people.  Study how to be a great leader and what that looks like in the business world.  Be a constant reader and studier of the world’s best business people and how they are able to grow, market and run a successful organization.

4. Learn when and how to let people go

Not always are people a right fit.  Too many times people hire their friends to work in a program and it just doesn’t work out. What happens next? How do you let that person go.  A “partnership is the only ship that wont float,” says Dave Ramsey, a high powered entrepeneur and businessman. Ask yourself, “do I have the best staff, with the most intense work ethic, excellent leadership qualities, and master educators? It is ok to let people go and move on to another solution to what is best for the program, finances and most importantly the education of the students.

5. Be an effective salesperson

Too often, the numbers of a band program suffer because the lack of intent on being able to sell the students on band.  Simply put, we have to learn to communicate our product with potential buyers.  In the professional world, most people do not find work waiting for the phone to ring.  You have to leave the cave and drag home dinner. Learn to go after what you want and be able to show potential students why this is right for them.  Do not be afraid to leave the office and sell face to face.

6. Don’t micromanage or try to do everything yourself

Trust the folks you hire to do the job you need done.  Most band directors do not do much band directing.  Yes, they still conduct the band, and lead the program, but the percentage of time spent  educating becomes less and less as the program grows.  Be a motivator and place people in your program who are talented at their craft.  Teach others what is expected and watch them be successful in their positition.  They are a reflection of you.

Check out Dave Ramsey’s book Entreleadership for a good read on how to run a successful business.

Are you a director running a program?  Can you relate to being a CEO?

Down I-75, off Exit 90, is a town called Richmond, Ky where a band program exists that is just “off the beaten path” called Madison Central High School.

I had adjudicated the MCHS Marching Band on several occasions for many years, and was excited about the opportunity to do some consult work with them in 2011. I had no idea the musical fulfillment, relationships, musical growth and pure joy that would evolve over the past 5 years.

They do things the right way in Richmond.

All parts of the band program are successful because of special care in each area that ensures students are receiving a top notch music education. They understand that to have a successful marching program in the fall, the concert program must be the primary focus. They understand that to have a successful concert program, they must limit the amount of “spoon feeding” and focus on creating knowledgable individual student musicians with high personal responsibility. They understand that in order to create and foster student musicians with large amounts of personal responibility, they must trust their educational process and do more than play in a band and rehearse a lot.  They are constant learners and thinkers and are humble in their approach, therefore not afraid to incorporate new ideas, some that might be scary or “off the beaten path”.

What else are they doing right?

They have a growing and evolving chamber music program that the students enjoy and thrive from. The directors are  not afraid to turn the students loose out of the main ensemble to learn and grow without a conductor.

They do not over rehearse the students. In December 2014 & 2015, the Madison Central Music Department put on a concert with only 3 weeks of prep and not your typcial music concert. They partnered with the choral department and put on current arrangements, some in keys that are not common for the high school muscian, and trusted the students to do the preparation outside of rehearsal. On the cusp of a KMEA performance, they saw the benefit of performing and preparing this Christmas program, in which thousands from the community enjoyed at the EKU Arts Center.

Speaking of KMEA, the 2014 MCHS Wind Ensemble performed at the KMEA State Convention on Thursday February 5, at 1:00.  They began rehearsing for this ever important concert on January 4. One month of preparation is all the students were given, and really, all they needed. The directors understand that students want to succeed, and the less chances they give them to get it wrong, the faster they will get it right. I was there 2 days before this event to witness this band rehearse.  These young musicians were so competent that there were no “high school” level comments being made. The rehearsals were about style and emotion, listening and communicating, phrasing and beauty of tone. It was a huge confirmation of what happens when music is educated and students are trusted, instead of fed with a large spoon.

Yes, they won the KMEA 5A State Marching Band Championship twice in a row, but that award comes from doing things the right way.  The students love the band program and thrive from the many experiences that are given to them. They love the concert program and making music with each other and they trust the staff to provide musical experiences that are unparalled at the high school level. They have passion and a huge work ethic that comes from a high level of  importance placed on each individual’s training.

I must also mention the amazing Directors who are never afraid to learn, ask questions and evolve and grow as musicians and educators. Both Brent Barton and David Jaggie are passionate, humble, hard working and selfless. Who knew that in 2011 from a few marching band consults, that I would be able to form relationships with two of the finest music educators in the business, and all would happen just a little “off the beaten path.”

I could not not be more impressed with a band program, and what these students from rural Richmond, Ky are able to accomplish with less resources than that of larger areas. Keep up the good work Madison Central. I look forward to being part of this stellar band program for many years to come. Thanks for your commitment to musical excellence.

Music Advising for your Marching Band

What are your thoughts about MCHS’s band program?